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In INNOVATION

WHAT IS YOUR MODEL FOR CREATIVE THINKING?

Wednesday, November 12, 2014

INNOVATION – INSIGHT 15 There are many models for creative thinking, a key element of innovation. I am interested in your thoughts on this one: • Ask a question or identify a specific problem • Research the environment and possibilities • Provide for a gestation period • Develop ideas and hypotheses • Review ideas and hypotheses with colleagues • Develop your prototype without ...

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ARE YOU THE FONT OF ALL KNOWLEDGE?

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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