BackCriticising the public service is a national past time in Australia. Few people have a good thing to say about the federal of state public services. I am one of the critics and I stand by my often savage criticisms. Like many people my public service experiences, as a ‘customer’ or citizen are much less than ...
WHEN IS BRANDING BULLSHIT???
When Is Branding Bullshit? Most of the time!!! Branding is amongst the most powerful tools available to a marketer. Branding has the potential to impact not just on profitability but also on the value of the business, on a level, to an extent and in a way that nothing else can. But – in 9 cases out ...
UNDERSTANDING YOUR CUSTOMER IS THE KEY
I will not name the firm because they have generally been very good, but the story is worth recounting none the less. A week or so ago, my car was returned to my home after the completion of some repair work. When I got into and drove the car, it became immediately apparent that the problem ...
WHEN POOR SERVICE KILLS A PREMIUM BRAND
After a month of procrastinating I went to a central city OPSM store recently to have my eye tested. I felt that my glasses might need an upgrade, and as it turned out, I was right. What is more, I am entirely happy with the glasses I purchased and am now wearing the type this blog ...
IS SAVING ON LABOUR REDUCING PROFITS
Last week I was in a Dome, drinking an average tea and a very tasty carrot cake. Having finished the first pot of tea but not the conversation I was involved in, I asked a passing waitress if she could organise another pot of tea for me and another coffee for my colleague. She said – ...
