I have just commenced cycling again. On the first morning, I was very conscious of the threat posed by motor vehicles. I quickly realised however that the threat is not motor vehicles, but other cyclists. Particularly the pack mentality amongst cyclists. What’s more, there is a lot of testosterone flying around as these lycra clad “real men” (irrespective ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
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