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In GENERAL MARKETING

THE UNETHICAL PUBLIC SERVICE

Saturday, February 1, 2014

Criticising the public service is a national past time in Australia. Few people have a good thing to say about the federal of state public services. I am one of the critics and I stand by my often savage criticisms. Like many people my public service experiences, as a ‘customer’ or citizen are much less than ...

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RELATED
Friday, January 10, 2014
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UNDERSTANDING YOUR CUSTOMER IS THE KEY
Saturday, November 2, 2013
WHEN POOR SERVICE KILLS A PREMIUM BRAND

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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