One of the most irritating sights on the television news is that of a politician holding a shovel, possibly filling a sandbag during a flood, or shifting rubble after a mudslide. It is equally irritating to see politicians shifting rubble after a bushfire or even touring a bushfire region. We all know when we watch these broadcasts ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
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