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In BRAND AND BRANDING

What do you think?

Tuesday, March 26, 2013

I recently distributed to my database, an article entitled “Frustrating Western Australia”, asking the question, why are businesses in Western Australia so conservative? I received a number of responses, all of which I think were very thoughtful. All of which agreed with my proposition that businesses in Western Australia are conservative. I think that this is ...

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RELATED
Friday, January 24, 2014
CUTTING TO THE CHASE
Friday, January 10, 2014
WHEN IS BRANDING BULLSHIT???
Saturday, December 14, 2013
FRANCIS – THE ULTIMATE BRAND CHAMPION
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In GENERAL MARKETING

Frustrating Western Australia

Wednesday, March 13, 2013

A senior member of my team recently resigned after 2 years with the firm. She joined LINC after working for 10 years in a similar role in United Kingdom. When asked why she was resigning, she said that it had nothing to do with LINC, nothing to do with money, nothing to do with the kind of ...

View post
,
RELATED
Friday, January 24, 2014
CUTTING TO THE CHASE
Friday, January 10, 2014
WHEN IS BRANDING BULLSHIT???
Saturday, December 14, 2013
FRANCIS – THE ULTIMATE BRAND CHAMPION

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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