On one of the very few, if not only, occasion I watched commercial television last week, I saw a commercial promoting Browne’s diary products. You may have seen it. It is the one featuring a cross section of Western Australians encouraging other Western Australians to buy Western Australian products, and in particular Browne’s dairy ...
Last week I was in a Dome, drinking an average tea and a very tasty carrot cake. Having finished the first pot of tea but not the conversation I was involved in, I asked a passing waitress if she could organise another pot of tea for me and another coffee for my colleague.
She said – ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
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