Whilst I have never seen any compelling evidence to suggest that Jesus Christ ever existed, and whilst I have deep seated suspicions that he didn’t, it is interesting to note how many of the stories about him, as told in the bible and elsewhere, have resonance in today’s world.
This is something I am sure most ...
All of those people who opposed the carbon tax and still oppose any laws to encourage more responsible environmental behaviour, might reflect on the high temperatures in Australia today and the long run of high temperatures throughout the country.
The 2012/13 summer has been hottest on record.
Temperatures in many states including Tasmania have been the hottest ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
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