Politicians are often accused of 'spin' or 'spinning' the facts. What is more, they do 'spin'. Politicians are advised by experts in spin. They use spin on a daily basis to make what could be bad publicity sound better and what might be bad spin seem even better. Ofcourse spin is also used to make good stories ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
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