AN E-COMMERCE STORY THAT RETAILERS NEED TO KNOW Nothing tells a story quite like numbers. Try these numbers for size: Online sales in Australia - 6-8% of total retail Online sales in Europe - 13-16%of total retail We are lagging behind. But WE WILL CATCH UP Growth rate overall in Australia - 15% But even in Australia, overseas ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
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