How often have you heard promotion or a sales pitch from a business promising superior service, unparalleled quality or personal attention? Many times I am sure. How many times have you heard promotion or a sales pitch from a business promising superior finishes, unparalleled professionalism or exceptional value? Many times I am sure We have […]

How often have you heard promotion or a sales pitch from a business promising superior service, unparalleled quality or personal attention? Many times I am sure. How many times have you heard promotion or a sales pitch from a business promising superior finishes, unparalleled professionalism or exceptional value? Many times I am sure We have all heard these times of promises time and again, day after day and in all media for all manner of product and service. The important question is of course – how often have you heard these promises and actually believed them? No often I will bet. Research suggests that few people believe such promises – no matter who makes them. The fact is such promises are of little value. That is not to say that the issues are not important, just that promising delivery on them is of little if any value. Indeed, it can even…