3 thoughts on the future of television as an advertising channel There was a report in this morning’s Financial Review addressing the $560 offer to purchase the Channel 10 television network It occurred to me that in dollars this is a lot less than the $1b Alan Bond payed Kerry Packer for Channel 9 back […]

3 thoughts on the future of television as an advertising channel There was a report in this morning’s Financial Review addressing the $560 offer to purchase the Channel 10 television network It occurred to me that in dollars this is a lot less than the $1b Alan Bond payed Kerry Packer for Channel 9 back in the 1980’s. On a net present value basis Channel 10 is attracting a fraction of the Channel 9 price Of course, we are not comparing apples with apples, given the fact that Alan Bond almost certainly paid over the odds, Channel 9 was the number one player in the market at the time and Channel 10 has been through a very turbulent period. The $560 m offer for Channel 10 is also still to be accepted All of this said, there is little doubt that the relatively low price being considered for the purchase…