rubbish – brand loyalty is alive and well – 6 recommendations There is a myth, perpetuated by those bereft of ideas, that brand loyalty is dead. I suspect that the likes of Apple, Coke, Microsoft, Zara and Ikea would argue with this. The fact is, brand loyalty is alive and well. It is just that […]

rubbish – brand loyalty is alive and well – 6 recommendations There is a myth, perpetuated by those bereft of ideas, that brand loyalty is dead. I suspect that the likes of Apple, Coke, Microsoft, Zara and Ikea would argue with this. The fact is, brand loyalty is alive and well. It is just that too many business people think that branding is about advertising, and that price is all that matters to consumers. I recommend as follows. learn from the greats There is a number of truly great brands out there. We can all learn from the like of Google, Rolls Royce, McKinsey, and Boston Consulting Group. We should monitor these for opportunities to learn. These organisations, and those listed above, have enormous brand loyalty. This is not  simply because they are large and established. The fact is, they became large and established because they applied the principles of…