3 keys to engaging your way to brand loyalty No, I am not talking about the engagement that leads to marriage, although there are similarities. I have shopped at Myer a couple of times over recent years, because it was to only retailer close by selling what I want. I would say the same about […]

3 keys to engaging your way to brand loyalty No, I am not talking about the engagement that leads to marriage, although there are similarities. I have shopped at Myer a couple of times over recent years, because it was to only retailer close by selling what I want. I would say the same about IGA and JB HI FI. That said, I feel no loyalty to any of these brands. I say that for a host of reasons including the fact that none of these outlets have ever engaged me. I have had similar experiences with many professional service providers, and while I would not call them a professional service – this experience has been very pronounced with residential real estate firms. So what is customer engagement, what does it involve and how important is it to brand loyalty. I would argue that customer engagement is all about recognising…