the ethics of industry assistance

Warren Buffet once noted that evolution is as applicable to the commercial world as it is in the biological world. Commenting on the extraordinary steps taken by European and US governments to save banks they viewed as ‘too big to fail, Buffet suggested that in saving the large older banks, governments are standing in the […]

Warren Buffet once noted that evolution is as applicable to the commercial world as it is in the biological world. Commenting on the extraordinary steps taken by European and US governments to save banks they viewed as ‘too big to fail, Buffet suggested that in saving the large older banks, governments are standing in the way of natural evolution in that they are making it more difficult for smaller more vital and innovative organisations to rise up. Government intervention rarely takes into account fully the probability that a particular business model or way of going about business is coming to the end of its natural life and that this in turn creates an environment in which the next iteration or generation of product, service of organisation can rise up – improving the environment for all. In this instant government intervention to save dying businesses is both short sighted and unethical.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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