the key to competing with big business

COMPETE IN A WORLD WHERE EVERY BUSINESS CAN BE MORE EQUAL – 3 OBSERVATIONS I believe in a free enterprise economy. I imagine most of us do. For all its failings, and there are many, there appears to be few, if any, viable alternatives. In a free enterprise economy, I believe big business and small […]

COMPETE IN A WORLD WHERE EVERY BUSINESS CAN BE MORE EQUAL – 3 OBSERVATIONS I believe in a free enterprise economy. I imagine most of us do. For all its failings, and there are many, there appears to be few, if any, viable alternatives. In a free enterprise economy, I believe big business and small business should compete freely – by definition. On this basis, I am 100% against any restrictions placed on big business to support small businesses, and every incentive given to small businesses to help them compete with big business. The economy is either free enterprise or it is not. I find it self-serving, indeed, when small business people complain about their lot – while still extolling the virtues of capitalism. Economy is either free or it is not free and the consumer is generally better served where it is free. That said, in the bricks and…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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