The PESTEL Analysis offers a framework to evaluate the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors. The PESTEL Analysis can be an effective framework to use in strategic planning and for identifying the pros and cons of a business plan. The PESTEL framework is an extension of the PEST strategic framework, which includes additional […]
The PESTEL Analysis offers a framework to evaluate the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors.The PESTEL Analysis can be an effective framework to use in strategic planning and for identifying the pros and cons of a business plan. The PESTEL framework is an extension of the PEST strategic framework, which includes additional assessment of the environmental and legal factors impacting on a business.