the pestel analysis

The PESTEL Analysis offers a framework to evaluate the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors. The PESTEL Analysis can be an effective framework to use in strategic planning and for identifying the pros and cons of a business plan. The PESTEL framework is an extension of the PEST strategic framework, which includes additional […]

The PESTEL Analysis offers a framework to evaluate the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors.The PESTEL Analysis can be an effective framework to use in strategic planning and for identifying the pros and cons of a business plan. The PESTEL framework is an extension of the PEST strategic framework, which includes additional assessment of the environmental and legal factors impacting on a business.

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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