opportunity 44 of 150 There are so many opportunities that business can, and should, consider when developing a marketing strategy. In my experience, most of these opportunities are ignored or at the very least not given the consideration they deserve. Many of these opportunities require an understanding of people and what makes them do what […]

opportunity 44 of 150 There are so many opportunities that business can, and should, consider when developing a marketing strategy. In my experience, most of these opportunities are ignored or at the very least not given the consideration they deserve. Many of these opportunities require an understanding of people and what makes them do what they do. Have you considered the power of framing? We view everything in life in a context. That context might be considered the frame. I have written previously about the success Tony Abbott had in framing arguments to suit his political aims when he was in opposition. Consider: The framing of refugees as ‘boat people’ and potential terrorists The framing of the emissions trading scheme as a ‘great big tax on everything’ By leveraging community fear, people who had previously been referred to as refugees, were framed as ‘boat people’, demonised and often talked about…