opportunity 45 of 150 There are so many opportunities that business can, and should, consider when developing a marketing strategy. In my experience, most of these opportunities are ignored or at the very least not given the consideration they deserve. Many of these opportunities require an understanding of people and what makes them do what […]

opportunity 45 of 150 There are so many opportunities that business can, and should, consider when developing a marketing strategy. In my experience, most of these opportunities are ignored or at the very least not given the consideration they deserve. Many of these opportunities require an understanding of people and what makes them do what they do. Have you considered power of imagination? While we do not always learn from experience, and while many people tend to ignore the lessons from their experiences, the fact remains that if we have a bad experience with a product, we will be less inclined to buy it in the future. By contrast, if we have had a good experience, we will be more inclined to repeat a behaviour. The fact is, as psychologist Dan Gilbert has noted, human beings have a highly sophisticated capacity for learning by trial and error – the capacity…