opportunity 43 of 150 There are so many opportunities that business can, and should, consider when developing a marketing strategy. In my experience, most of these opportunities are ignored or at the very least not given the consideration they deserve. Many of these opportunities require an understanding of people and what makes them do what […]

opportunity 43 of 150 There are so many opportunities that business can, and should, consider when developing a marketing strategy. In my experience, most of these opportunities are ignored or at the very least not given the consideration they deserve. Many of these opportunities require an understanding of people and what makes them do what they do. Have you considered the power of opting out? When surveyed, most people support the idea of organ donation. Despite this, organ donation rates in Australia are low, and rates vary significantly from country to country. Consider these rates: Spain – 35.7% Croatia – 34.8% Austria – 24% Consider these rates: Australia – 16% United Kingdom – 12.9% Bulgaria – 2.7% While cultural differences almost certainly contribute to these differing rates, culture does not tell the whole story. With the notable exception of the United States (25% donation rate), almost all of the countries…