the race that killed a horse

This year, the race that stopped a nation also killed a horse. Immediately after the race was concluded one of the runners had to be killed because it broke its leg during the Melbourne Cup. As it happens, whilst I generally ignore the Melbourne Cup, I am a fan of thoroughbred racing. Whilst I never […]

This year, the race that stopped a nation also killed a horse. Immediately after the race was concluded one of the runners had to be killed because it broke its leg during the Melbourne Cup. As it happens, whilst I generally ignore the Melbourne Cup, I am a fan of thoroughbred racing. Whilst I never bet, I have always enjoyed the excitement of a day at the races. I may well be a slow learner, but after the event following the Melbourne Cup this year, I am now starting to question the ethics and morality of thoroughbred racing. For years I have been critical of jumps racing in South Australia and Victoria, where a number of horses are killed each year. I have also questioned the morality of pacing (trotting) on the basis of the stress it places on the horse. Now I find myself questioning the morality of racing.…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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