Many clients say to me that they want to get into social media because it engages the ‘x’ and ‘y’ generations, to sell product or with a view to saving money. The facts are that; – whilst social media can be used to engage people under 40, it is just about as effective in engaging […]

Many clients say to me that they want to get into social media because it engages the ‘x’ and ‘y’ generations, to sell product or with a view to saving money. The facts are that; – whilst social media can be used to engage people under 40, it is just about as effective in engaging people over 55. People over 55 are engaging with social media at a staggering rate; indeed, at a faster rate than any other age group. – one of the worst things you can do on social media is sell. If you sell or try to sell products or services using social media, you will almost certainly fail. That does not mean of course that what you do on social media will not result in sales. It should. – the news in terms of saving money is not good. To address social media effectively there may not…