there is no point to strategy

SELECTIVE IMPLEMENTATION CAN BE AS BAD AS NO IMPLEMENTATION Shall we continue with the political stories in the vein established earlier in the week? Yes, I think so! Some years ago the Labor Government in Australia engaged Ken Henry to undertake a review of Australia’s tax system and develop a strategy for making it fairer […]

SELECTIVE IMPLEMENTATION CAN BE AS BAD AS NO IMPLEMENTATION Shall we continue with the political stories in the vein established earlier in the week? Yes, I think so! Some years ago the Labor Government in Australia engaged Ken Henry to undertake a review of Australia’s tax system and develop a strategy for making it fairer and more efficient. They gave Dr Henry all the resources and authority to undertake the research and develop the strategy. The government then set about implementing the politically palatable elements and ignoring the rest. This is of course not a situation unique to the Labor government or indeed any one government. They ALL do it and there are many examples of the current Liberal Government commissioning reports and strategies and then ignoring them. The Commission of Audit springs to mind. It seems very strange indeed to me to commission the best person or group for…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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