THE WORLD OF DIGITAL MARKETING JARGON At school I was taught that the objective of talking was to communicate – pass on to another an understanding of your ideas, thoughts, feelings, information or news. At university I was taught that communication is a key component of marketing. Since then I have learned that people in […]

THE WORLD OF DIGITAL MARKETING JARGON At school I was taught that the objective of talking was to communicate – pass on to another an understanding of your ideas, thoughts, feelings, information or news. At university I was taught that communication is a key component of marketing. Since then I have learned that people in marketing and in particular digital marketing have no interest in communication. For reasons I can only speculate on, they have developed a language all of their own – with terms like – panda, cookies, spiders, scrape, spun and meta. Then of course there are all the acronyms SEO, PPC, PPA, PHP, XSS, CPC, RSS, SEM, URL and many more. There are even subsets of these acronyms – negative SEO, onsite SEO and black hat SEO. Then there is the term ‘digital marketing’ itself which I would argue is virtually meaningless given that so much on…