top 10 did not exist in 2004

TO LEVERAGE INOVATION YOU HAVE TO LOOK OUTSIDE OF THE BOX The top 10 jobs in 2013 did not exist in 2004. Many students entering university today are studying for jobs that do not exist yet. The future is getting harder to predict. Children born this year are projected to have 10-14 jobs by the […]

TO LEVERAGE INOVATION YOU HAVE TO LOOK OUTSIDE OF THE BOX The top 10 jobs in 2013 did not exist in 2004. Many students entering university today are studying for jobs that do not exist yet. The future is getting harder to predict. Children born this year are projected to have 10-14 jobs by the time they are 38. Some 25% of people today have been in their job less than 12 months with a further 50% in their jobs less than 5 years. Disruption is occurring faster and faster. As discussed at length in my lead article this week (in THE REPORT) the world is changing, and the speed of change is increasing. Ignoring disruption is not an option, adjusting to it is not ideal – while leveraging it can lead to greater and sustained profitability. I would argue that to leverage disruption we must first understand its scope…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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