learn from the greats There has always, and always will be, a great deal of talk in marketing about trends. Marketers and marketing writers are forever on the lookout for the next silver bullet – the next big thing that will change the way we market. This is as it should be in a creative […]

learn from the greats There has always, and always will be, a great deal of talk in marketing about trends. Marketers and marketing writers are forever on the lookout for the next silver bullet – the next big thing that will change the way we market. This is as it should be in a creative industry. The greats, like Apple and Google have taught us: the power of trends such as social media the danger of trends such as adblocking The greats like YouTube and Amazon have: created trends linked to the rapid growth in online video leveraged trends such as permission/inbound marketing The greats like Tesla and Zara have taught us the importance of: getting the product right, irrespective of trends not relying on advertising – even with the growth in online advertising All of these greats have taught us that: trends come and go the principles of marketing…