opportunity 36 of 150 If we are trying to maximise the number of human beings that purchase our product, the amount they will pay it, or the frequency with which they will buy it – it stands to reason that it would pay to understand those human beings. So, what do we know about human […]

opportunity 36 of 150 If we are trying to maximise the number of human beings that purchase our product, the amount they will pay it, or the frequency with which they will buy it – it stands to reason that it would pay to understand those human beings. So, what do we know about human beings and, more specifically, consumers and potential consumers of our products? Where are the opportunities? An interesting opportunity exists to create an environment in which consumers hear the facts, let alone accept them. There is a great deal of research that demonstrates that human beings make critical judgements about a person they meet within 30 seconds of meeting them. In fact, not only do we make critical judgements in 30 seconds, but: The initial judgement tends to endure; Changing the initial conclusion is very difficult; We tend to see additional evidence through the lens of…