MANY BUSINESS PEOPLE DO NOT KNOW WHAT CUSTOMERS ARE BUYING – 3 OBSERVATIONS I would argue that Myer and David Jones in Australia sell pretty much the same range of goods but a very different product. I would argue that when you buy a pair of Levi jeans from Myer, you are buying a very […]

MANY BUSINESS PEOPLE DO NOT KNOW WHAT CUSTOMERS ARE BUYING – 3 OBSERVATIONS I would argue that Myer and David Jones in Australia sell pretty much the same range of goods but a very different product. I would argue that when you buy a pair of Levi jeans from Myer, you are buying a very different product that when you are buying a pair of Levi jeans from David Jones. At Myer, in my experience, you will be lucky to find the size, colour and cut you are looking for and you will be lucky to find anyone to provide service. At David Jones, in my experience, you are more likely to find the size, colour and cut you want and service is a higher (though not guaranteed) probability. I have found a similar disparity in experiences with David Jones and the Mont Blanc shop. When buying pen refills, I…