9 product-related needs considered by consumers   The best way to understand consumer needs is by way of well-designed primary research. Sadly, in the business environment, it seems that many businesses are inclined to waste money on advertising rather than investing in market research. It is important to consider needs that are common to all […]

9 product-related needs considered by consumers   The best way to understand consumer needs is by way of well-designed primary research. Sadly, in the business environment, it seems that many businesses are inclined to waste money on advertising rather than investing in market research. It is important to consider needs that are common to all consumers, as identified by academic research. A model put forward by Hubspot, suggests that consumers have nine general needs or criteria against which they assess products:  Functionality – what need does it address or what problem does it solve? Price – how much does it cost, and is there any added value compared with others? Convenience – does it offer a convenient solution and is it easy to buy? Experience – is the product easy and fun to use? Design – does the design make it easy to use and good to look at? Reliability…