It was Socrates who first said – ‘know thyself’. Plato followed up saying – ‘understand thyself’. Both philosophers were highlighting the importance and difficulties associated with understanding ourselves. It is important, and it is hard. Knowing thyself is particularly important when it comes to personal […]

                    It was Socrates who first said – ‘know thyself’. Plato followed up saying – ‘understand thyself’. Both philosophers were highlighting the importance and difficulties associated with understanding ourselves. It is important, and it is hard. Knowing thyself is particularly important when it comes to personal branding. It is very difficult indeed, if not impossible, to establish a strong personal brand unless you have sufficient understanding of yourself to know with the required certainty: your strengths and capabilities, that might be leveraged your weaknesses and short-comings, that might need to be addressed your resources, or how much you can bring to bear on the strategy your values, or what you actually stand for and might be known for Creating a personal brand that is sustainable involves much more than painting a picture of the ideal human being and then communicating that…