unethical advertising

NOT ALL LEGAL PRODUCTS SHOULD BE ADVERTISED – 3 OBSERVATIONS There are people who run the argument that if a product is legal, then it should be legal to advertise it, or at least, brands that offer it. Smoking, alcohol, and junk foods, are typical areas of controversy in this regard. I would argue that […]

NOT ALL LEGAL PRODUCTS SHOULD BE ADVERTISED – 3 OBSERVATIONS There are people who run the argument that if a product is legal, then it should be legal to advertise it, or at least, brands that offer it. Smoking, alcohol, and junk foods, are typical areas of controversy in this regard. I would argue that very few things should be illegal. I would even argue that narcotics should be legal. However,  the advertising of these products should be strictly limited. I would argue that it is not ethical to advertise cigarettes, alcohol, junk food or a range of other products that science has shown conclusively do us more harm than good. I would not restrict ‘choice’ and therefore supply – but I would argue that advertising such products is not ethical. I would suggest that it is only a matter of time before the community takes a similar view. That…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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