understand what a brand is and what branding involves The Professor of Clinical Marketing at NYU, one of the worlds leading experts on branding, recently predicted that 10 years from now there will only be two categories of brand – luxury and retail. He is predicting the end of branding as we know it. That […]

understand what a brand is and what branding involves The Professor of Clinical Marketing at NYU, one of the worlds leading experts on branding, recently predicted that 10 years from now there will only be two categories of brand – luxury and retail. He is predicting the end of branding as we know it. That said, as at October 2018, there is still considerable merit in building a strong brand – whether it be a personal brand, a product brand, or a corporate brand.But how do you build the optimal brand? This is the first of 5 thoughts addressing this question. Jeff Bezos is the richest man on the planet with an estimated net worth of US$166 billion. His wealth is estimated to be growing at the rate of US$98 million dollars per day – mostly on the back of the wildly successful Amazon brand. Jeff Bezos offers an insightful…