we are victims of collective illusion.                

A recent report on the Reserve Bank of Australia highlighted the dangers of ‘group think’ in setting interest rates. It was suggested that when the Governor makes a recommendation to the board – the natural inclination is to accept it. A consensus is reached without in-depth critical reasoning. In his book Collective Illusions, Todd Rose examined the […]

A recent report on the Reserve Bank of Australia highlighted the dangers of ‘group think’ in setting interest rates. It was suggested that when the Governor makes a recommendation to the board – the natural inclination is to accept it. A consensus is reached without in-depth critical reasoning. In his book Collective Illusions, Todd Rose examined the drivers of groupthink. Collective illusions occur when most people express a view the group expresses because they believe most people in the group hold that view. Rose describes this as a ‘funhouse of mirrors’ where the majority think that the majority think something the majority don’t think. Collective illusions can occur due to conformity, information filtering, cognitive bias, or a lack of critical thinking. Collective illusion is not new. What is relatively new is the availability of social media to facilitate it. Rose notes that some 80% of content on social media is generated by about 10% of the users…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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