what about linked in?

3.6 MILLION ACTIVE USERS IN AUSTRALIA – MOST DRAWN FROM A NARROW DEMOGRAPHIC Reliable reports suggest that Linked In has 3.6 million members in Australia. Other reports suggest this number is as high as 5.6 million. Internationally Linked In is understood to have 332 million members. In Australia this membership comprises: Employee pages – 33% […]

3.6 MILLION ACTIVE USERS IN AUSTRALIA – MOST DRAWN FROM A NARROW DEMOGRAPHIC Reliable reports suggest that Linked In has 3.6 million members in Australia. Other reports suggest this number is as high as 5.6 million. Internationally Linked In is understood to have 332 million members. In Australia this membership comprises: Employee pages – 33% Company pages – 66% More than 8500 groups. Other interesting statistics regarding Linked In include: 40% of users visit daily and the average is 9.85 / week The average visit is around 9 minutes in Australia The average CEO has 930 connections 30,000 long form posts are added every week 56% of members are male. And 44% are female 45,000 standard skills are listed The age break down of members in Australia is as follows: 18 – 29 – 23% 30 – 39 – 34% 40 – 49 – 29% 50 – 64 – 33%…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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