what are we going to do with the board?

INNOVATION – INSIGHT 13 Change them! I struggle to see how an organisation can realise its potential without embracing innovation. Equally I struggle to see how an organisation can embrace innovation if it does not have the right culture. Establishing the right culture starts with having a board that encourages that culture. Leadership in terms […]

INNOVATION – INSIGHT 13 Change them! I struggle to see how an organisation can realise its potential without embracing innovation. Equally I struggle to see how an organisation can embrace innovation if it does not have the right culture. Establishing the right culture starts with having a board that encourages that culture. Leadership in terms of culture must come from the top. The CEO must have the full support of the board in creating a culture that encourages innovation. I was involved in a discussion on the AICD forum earlier this year in which participants were responding to the question – “Should boards have members who are lateral thinkers?” The fact that this question is even being debated concerns me. If an organisation is going to encourage innovation it needs to have a culture that encourages lateral thinking, idea sharing, collaboration, objective thinking and the forgiveness of mistakes. Further, for…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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