what do your customers believe in? you?

3 surprises and 3 ideas The debate about the existence of god is alive a well. Even the death of Christopher Hitchens has not slowed down the passion some have for advocating belief and others have for advocating non-belief. I am in neither camp. I am at heart a scientist. I believe in something when […]

3 surprises and 3 ideas The debate about the existence of god is alive a well. Even the death of Christopher Hitchens has not slowed down the passion some have for advocating belief and others have for advocating non-belief. I am in neither camp. I am at heart a scientist. I believe in something when I see the evidence and until then I believe in nothing. I have seen no evidence for or against the existence of god despite having read the bible and much of what Christopher Hitchens wrote. But here in lies the point of this article. Human beings look beyond the evidence and most human beings need to believe in something. Indeed, most human beings do believe in something. Belief helps to give humans; Meaning Certainty Belonging It is for these reasons that we all want to believe that: There is a reason for things A particular…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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