THERE IS AN AMAZING SIMILARITY BETWEEN A MARKETER AND A HYPNOTIST After completing Honours in Psychology I studied for a Post Graduate Fellowship in Medical Hypnosis. I have the certificate to prove it. I found it interesting that so many people questioned the effectiveness of hypnosis and, in particular, the power of autosuggestion. Well, it turns […]

THERE IS AN AMAZING SIMILARITY BETWEEN A MARKETER AND A HYPNOTIST After completing Honours in Psychology I studied for a Post Graduate Fellowship in Medical Hypnosis. I have the certificate to prove it. I found it interesting that so many people questioned the effectiveness of hypnosis and, in particular, the power of autosuggestion. Well, it turns out that autosuggestion works very effectively indeed – not just in hypnosis but also in the everyday world. Consider this experiment: While looking at computers with a view to buying one, a large number of consumers were approached by a salesperson with one of two opening questions: Group 1 – what memory capacity are you looking for? Group 2 – what processing speed are you looking for? After they left the store, consumer purchases were analysed. It was found that: The vast majority of group 1 purchased a computer with a substantial memory The vast majority…