MOST BUSINESS DONT SEEM TO HAVE A CLUE! – 3 OBSERVATIONS Rolls Royce and Bulgari might argue that ‘excellence’ is all about ‘quality’ and, in their case, it may well be. Ferrari and Oracle might argue that excellence is all about ‘technology’ and, in their case, it may well be. Apple and Samsung might argue […]

MOST BUSINESS DONT SEEM TO HAVE A CLUE! – 3 OBSERVATIONS Rolls Royce and Bulgari might argue that ‘excellence’ is all about ‘quality’ and, in their case, it may well be. Ferrari and Oracle might argue that excellence is all about ‘technology’ and, in their case, it may well be. Apple and Samsung might argue that excellence is all about ‘design’ and, in their case, it may well be. Harrods and John Lewis might argue that excellence is all about ‘range and service’ and, in their case, it may well be. The facts are: Excellence means different things in different product categories. Excellence means different things to different markets. The definition of excellence will change over time. Ultimately, it is the consumer that determines if a business or brand has achieved a level of excellence and, indeed, what level of excellence they have achieved. Excellence is certainly not all about…