2.35% conversion rates on average Research suggests that the average conversion rate for an e-commerce website is 2.35% while better e-commerce site reach as high as 3 – 5%. This means that for the best of these sites – 95% of enquirers do not purchase. While there is effectively no cost involved with low conversion […]

2.35% conversion rates on average Research suggests that the average conversion rate for an e-commerce website is 2.35% while better e-commerce site reach as high as 3 – 5%. This means that for the best of these sites – 95% of enquirers do not purchase. While there is effectively no cost involved with low conversion rates online – there are generally high costs involved in low conversion rates offline. Indeed, very real and concerning cost can arise where the conversion rates are low with telephone or face to face selling.All too often in marketing the focus is on driving awareness and enquiry rates when in reality this is not the best strategy. For many businesses there can be merit in reducing the number of enquiries – especially if the enquiries reduced are those that would not have led to a purchase anyway. Tyre lickers and other enquiries that will not…