where will the 12 million live?

3 big questions I read an article a few days ago reporting on the Intergenerational Report finding that by 2015, there will be 2 million more people living in Perth and 12 million more living in Australia. For me this raised a number of questions, three of which are as follows: Where are they going […]

3 big questions I read an article a few days ago reporting on the Intergenerational Report finding that by 2015, there will be 2 million more people living in Perth and 12 million more living in Australia. For me this raised a number of questions, three of which are as follows: Where are they going to live What sort of environment will they live in Are we planning adequately We cannot cater for these people by building more and more slums involving ugly houses in ugly developments further and further from the CBD. Perhaps this all justifies the increasing number of units being built and explains why there are now more units being built in NSW than houses. We seem very concerned about the economic environment that we leave our children and specifically the level of debt we leave them. At the same time we seem quite casual about the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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