90% of searchers haven’t made a decision about a brand before starting their search  Research suggests that 90% of purchasers have not decided on the brand they want to buy before doing a search. This suggests that websites are an important marketing tool – something most businesses appreciate. That said, another study found that only […]

90% of searchers haven’t made a decision about a brand before starting their search  Research suggests that 90% of purchasers have not decided on the brand they want to buy before doing a search. This suggests that websites are an important marketing tool – something most businesses appreciate. That said, another study found that only 22% of organisations are satisfied with conversion rates after searches.We all know what a website is. What we don’t all know, however, is what represents a good website – one that will maximise conversion rates. In my view, most websites fall well short in this regard.A website works best when it is developed with the customer in mind rather than the business. Such a site is easy to access, easy to use, easy to consume and easy to respond to. It is simple, intuitive, informative, engaging and current. It is easy to build a website…