and who do you want to listen – 3 recommendations Identifying the social media channels most useful for communicating with your target market is important. Indeed, it is central to maximising the return on the investment in social media. In doing so however, it is essential to bare two things in mind: Your customers are […]

and who do you want to listen – 3 recommendations Identifying the social media channels most useful for communicating with your target market is important. Indeed, it is central to maximising the return on the investment in social media. In doing so however, it is essential to bare two things in mind: Your customers are not the only important audience. In the end you have little control over the audience. Most strategically sound social media by most organisations targets the primary target market and in particular customers. Customers are of course important, but so are – potential customers, staff and a range of other stakeholders. Staff will be influences by a business’s social media activity and should be a key audience in that strategy. Indeed, there is very real potential for staff to engage with their employer’s social media activities – and potentially amplify core messages. It is also part…