THE NEED TO FEEL SIGNIFICANT IS A MAJOR DRIVER OF CONSUMER BEHAVIOUR I would argue strongly that few drivers of human behaviour are under estimate, overlooked or ignored more that the basic human need to feel significant. The importance of the need to feel significant is under estimated, overlooked or ignored every time one of […]

THE NEED TO FEEL SIGNIFICANT IS A MAJOR DRIVER OF CONSUMER BEHAVIOUR I would argue strongly that few drivers of human behaviour are under estimate, overlooked or ignored more that the basic human need to feel significant. The importance of the need to feel significant is under estimated, overlooked or ignored every time one of your staff: Forget a loyal customer’s name. Forget a loyal customer’s usual purchase. Hand a loyal customer a number and ask them to wait. The importance of the need to feel significant is leveraged every time one of your staff: Smile and greet a new prospect with enthusiasm. Listen closely to what a new prospect is saying to clearly identify needs. Give a new prospect the time it takes to go through the options. Research has shown time and again that: All human beings want to feel that they count for something, that they are…