CONVENIENCE AND CONFIDENCE ARE KEY DRIVERS OF BEHAVIOUR THAT CAN HELP CHANGE HABITS More than 70% of Australians shop online. Online sales are now around 8% of total retail sales in Australia. Unfortunately 45% of all online sales in Australia are from businesses and websites based outside of Australia. Research suggests that while price impacts […]

CONVENIENCE AND CONFIDENCE ARE KEY DRIVERS OF BEHAVIOUR THAT CAN HELP CHANGE HABITS More than 70% of Australians shop online. Online sales are now around 8% of total retail sales in Australia. Unfortunately 45% of all online sales in Australia are from businesses and websites based outside of Australia. Research suggests that while price impacts on the percentage of overseas purchases – it is not the major factor and indeed ranks well behind the two principle factors – range and convenience. Australian online retailers are seen as offering a limited range. Australian online retailers are also seen as having sites that are harder to use – and delivery terms that are seen as less than convenience. Research suggests that consumers expect three day delivery – and consumers are of the view that this is more achievable from overseas sites – and the fact is – they are right. Consumers will…