Back3 questions, three problems, 3 issues and 3 more problems Today’s Financial Review has reported the immediate resignation of Bernie Brooks, the Chief Executive of Myer. I know nothing about the man. He may be a great guy, but there is no doubt in my mind that he has not created a great product. I […]
3 questions, three problems, 3 issues and 3 more problems Today’s Financial Review has reported the immediate resignation of Bernie Brooks, the Chief Executive of Myer. I know nothing about the man. He may be a great guy, but there is no doubt in my mind that he has not created a great product. I cannot think of a positive thing to say about Myer. While I have no idea whether his successor, Daniel Bracken can improve things, I have little doubt that Bernie did not deliver. Ask yourself? What is memorable about the Myer experience? Would you recommend that someone shop at Myer? What is the Myer competitive advantage? I suspect that you answers are: Nothing No I don’t know Ask yourself the same questions about Zara, Top Shop and H&M and I suspect you will offer very different answers. I would argue that all three of these retailers…