will stan, presto and netflicks save 7,9 and 10?

There has been a lot written recently about the future of television and in particular free to air television. I recently wrote an article questioning the future of Seven West Media following the recent losses from Channel 7 and the less than optimal performance of the West Australian. Shortly after this article Seven West announced […]

There has been a lot written recently about the future of television and in particular free to air television. I recently wrote an article questioning the future of Seven West Media following the recent losses from Channel 7 and the less than optimal performance of the West Australian. Shortly after this article Seven West announced its move into video streaming. The landscape now involves: Seven (with Foxtel) teaming up with Presto Nine (with Fairfax) teaming up with Stan 10 likely to team up with Netflix or Quickflix Netflix is about to launch in Australia and Quickflix has been around for a while. All of these streaming services own the rights to Hollywood and other libraries. The media landscape is becoming increasingly integrated with this mix of: Free to air television Owners of press and radio media The involvement of pay television I would argue that this will lead to: Increasing…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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