working for the bad guy

SHOULD WE BE MORE SELECTIVE IN WHO WE WORK FOR? 5 QUESTIONS I recently completed a survey for a client in which their clients were asked what they like most and least about my client. One of the more common factors cited was – allocating the right team to each and every project. They appreciated […]

SHOULD WE BE MORE SELECTIVE IN WHO WE WORK FOR? 5 QUESTIONS I recently completed a survey for a client in which their clients were asked what they like most and least about my client. One of the more common factors cited was – allocating the right team to each and every project. They appreciated the recognition that some people are more suited to some clients than others. Yesterday I had a conversation with a consultant from another firms who said he had not really enjoyed his day because he had been working with a client he had no empathy for and on a project he had no interest in. I am not just talking about people we consider unethical or immoral – but rather anyone we just done relate to or indeed any product we don’t relate to. I think it is important to put the right person or…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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