what is wrong with australian retailing?

3 pathways away from mediocrity Over the last week a number of retailers, including David Jones, Country Road and Harvey Norman have reported a boost in sales over the Christmas period Overall however Australian retailing is in a parlous state, in part due to difficult economic conditions, in part due to low consumer confidence, in […]

3 pathways away from mediocrity Over the last week a number of retailers, including David Jones, Country Road and Harvey Norman have reported a boost in sales over the Christmas period Overall however Australian retailing is in a parlous state, in part due to difficult economic conditions, in part due to low consumer confidence, in part due to high unemployment and in part due to mediocrity The fact is, retailers in Australia are very mediocre. Few people tell you about their enjoyable retail experiences and even fewer people make retailer recommendations. All too often consumers complain about: A lack of service A lack of range A poor experience It is no wonder that European retailers like Aldi, Top Shop, Zara and Marks& Spencer are taking a bigger share of the Australian retail market, and online retailing is growing at the rate of 40% – with the primary beneficiaries being European…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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