years to build, minutes to destroy

listen to warren I have heard many people voice distain for Warren Buffett. Well, I like him. I think he talks a lot of sense. Many of his quotes are legendary, and most are insightful. One of Buffet’s quotes that made, and continues to make, a great deal of sense to me is, ‘It takes […]

listen to warren I have heard many people voice distain for Warren Buffett. Well, I like him. I think he talks a lot of sense. Many of his quotes are legendary, and most are insightful. One of Buffet’s quotes that made, and continues to make, a great deal of sense to me is, ‘It takes 20 years to build a reputation and 5 minutes to ruin it”. Not only is this statement true, but it highlights three issues of critical importance to anyone interested in building a personal brand and leveraging their  brand to achieve greater success: The need to invest time The need for consistency The importance of behaviour I have often heard it said that building a personal brand in 2017 is much easier than it was 10 or 20 years ago due to the advent of social media. To a point, this is true. Social media offers…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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