and – your personal brand impacts your business – 6 recommendations These articles, and others like it, tend to focus on businesses. When we think of marketing, we generally think of business and products, but the fact is, people buy from people. Personal branding is a critical issue in marketing today. I recommend as follows: […]

and – your personal brand impacts your business – 6 recommendations These articles, and others like it, tend to focus on businesses. When we think of marketing, we generally think of business and products, but the fact is, people buy from people. Personal branding is a critical issue in marketing today. I recommend as follows: recognise that everyone has a personal brand If it is accepted that a brand is a summary of the expectations of the target market, then it follows that everyone who knows members of his/her target market has a personal brand. People we know have an expectation of us. It follows that it does not make good sense for anyone to say that they are not concerned about, or interested in, personal branding. It is also not good business to ignore the fact that it is not just management that has a personal brand. All staff…